More specific (or apparently specific) powerpacks
the ones suggested seemed too generic to be as much use as I'd hoped for -- I don't know that they are, but from the titles, they seemed that way -- so I went for the custom option even though I would have liked to start with a powerpack.
The more specific the power pack, the more specialized research we need and the more specialized experts we need to find. We’re certainly in the process of building out our Power Pack library, but the more specific, the more time it takes, as a general rule :)
steve graham commented
Of course. Have you got any crowd-sourcing plans in place for this? If you could mine the quests/powerups/badguys/etc. created by users, that could be a rich source. There are privacy concerns, of course.
If you wanted to avoid privacy issues, you could give users a button that allows them to nominate a quest/powerup/etc. they've created for general use. If there was a pool of these available that other users could choose to add for themselves or (as allies) for their heroes, then simply tracking how popular such things are would be a powerful filtering tool. (If you could, additional information such as what were the challenges they were added for, how often they were used, maybe even add a button so users can "1+" powerups/quests/etc. if they wish.
Along with the "push" method of allowing users to nominate things for general use, that would also allow them to edit the text/names/etc. specifically for general consumption rather than personal use -- if they wish to.
An approach like this could leverage your specialized experts more for filtering/review so their time could go a little farther. You would also have a large pool contributing to the titles and texts for your powerpacks -- that creativity would be a valuable contribution. Even if you have essentially the same thing with different names/wording it might appeal to different groups of people and be more or less effective with different subgroups.