I am a new user of this service. I LOVE the concept. I have many people in my circle of family and friends who could benefit from this game.
But I just don't easily "get" it.
I found it through the ted talks video - which led me to the blog - which led me to the game. I signed up, I've tried it a bit. But it seems oblique and difficult to understand. too complex. too much at once. no reminders in my inbox... my allies don't "get" it very easily either.
We a handful of researchers/designers in Norway who mostly work with information design to communicate health research. We do a lot of user testing on our products. We would be willing to do some user testing - free of charge - on this product, if you are interested.
None of us are gamers. We're mostly middle-aged women.